Google‚Äôs ‘mobilegeddon’

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Google will, on this Tuesday, update is search algorithm to give higher rankings to mobile ready or responsive websites.
This on a early stage will affect only results on mobile searchs and will have a significant impact in search results.

Having a site that is friendly to mobile browsers on smartphones and tablets will be key from Tuesday as Google rolls out a new mobile-focused algorithm.

The update to the way Google ranks search results will take into account how mobile-friendly a website is. This means companies without a good mobile website will suffer, as searchers on mobile will see sites with good mobile experiences ranked higher than those with no mobile or poor mobile sites.

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“We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” said Takaki Makino, Chaesang Jung and Doantam Phan in a blog post for Google webmasters.

 

Read more at http://www.theguardian.com/technology/2015/apr/20/google-mobilegeddon-will-shake-up-mobile-search-results

Test your webpage online https://www.google.com/webmasters/tools/mobile-friendly/